Pay Per Call Advertising is a new type of advertising model where the amount paid by the advertiser to the provider is determined by the number of phone calls made by interested viewers of an advertisement. Pay Per Call services charge for each phone call and/or conversion. It’s important to remember that if you are going to do Pay Per Call advertising, you must understand that there is always a possibility that your advertisement might be rejected.
You can select the numbers of people who will see your ad and pay them a call at the same time. Or, you can choose how much money you are willing to pay per call. The provider will then charge you for each call. Pay Per Calls are often seen on television or radio, and they can have a direct and positive impact on the public’s perception of you, your business, products, or services.
There are some basic rules of thumb when choosing Pay per Call Advertising. First, look carefully at the terms of any agreement you may enter into. Your agreement should clearly state the costs of the service and what they include, and what they exclude. Also, read all the fine print of any agreement you sign. It’s best to have this information ready when you are ready to sign on the dotted line.
The next step is to select the call-list. Your list can be created from several different sources. Some providers have their own list of names, addresses, and phone numbers. Others have a larger database where they gather names and addresses from a wide variety of sources.
Once you have your list of names, addresses and phone numbers, your call-list should include other information as well. This information could include the specific type of service you are offering, and/or the types of products or services that your provider offers. If your offer is for a home cleaning service, you might be asked about other services your company offers.
The final step in Pay Per Call advertising is to get your advertisement in front of your target audience. Use various advertising mediums to help you reach your audience. Advertising in newspapers, magazines, on the internet, and even on billboards can help you advertise effectively. Keep in mind that you need to be professional in your approach and deliver your message in an organized manner.